Research Identity and Beyond

This project allowed the committee and community to highlight opportunities for improvement.  The “Parking Lot” captured ideas and elements to be considered, assessed, and prioritized for further work efforts. 

Research Identity:

• President Welsh to review report and recommendations.
• Research Enterprise expectations include:
  • For targeted audiences identified, continued discussions on what type of communications will be impacted, understanding of templates to be created, models of best practices for new and improved databases for subject matter experts, processes to be established for building and maintaining this and other databases, accountability, etc.
  • Mutual discussions on timelines to be set.
• Marketing and Communications expectations include:
  • rebuilding a new centralized external-focus unit, specializing in adding strategic focus and value to research impact storytelling.
  • Establishing new framework for communications infrastructure with recently de-centralized units is essential to a holistic approach, and every research unit must have clarity as to their representation so that they may engage.
• We suggest the items listed on the “Parking Lot” be reviewed and further conversation on actions to be taken.
• Project, change management, and communication practices should be utilized as modeled by the Research Identity work effort. SMART (specific, measurable, actionable, relevant, timely) goals should be established, with process creation, for maintenance and continuity.

Pending President Welsh’s response, it is the committee’s desire for the research enterprise community to engage in discussions within their respective units as well as engage to form work groups to implement and advance the initiative.