Marketing
For a song: Background music makes ads more effective, study says
Music improves attention, heightens emotions and improves persuasion
Schools are reaping big dividends from investments in online access
New study of 9,000 schools identifies gains in academic performance
Trademarking COVID-19? Study finds epidemic of federal applications
Volume of 2020 claims crushes numbers from past sensational events, law professor discovers
Three lessons for leaders from Trump’s tweets about COVID-19
Marketing scholar uses statistical and machine learning to analyze effects on the stock market
Sports teams could improve image with diversity advertising, study says
Researchers examine response to television commercials that target the LBGT market
Looking for comedy’s sweet spot: Study puts ‘tragedy plus time’ to test
Subjects evaluate Hurricane Sandy jokes before, during and after the storm devastated New York and New Jersey.
Can social media sell sportswear? Mays scholar will analyze impact
Study will correlate point-of-sale data with a concentrated social media campaign
Consumers often need ‘partners in crime’ before yielding to temptations
Understanding “parallel self-control” can help marketers better understand and connect to consumers, says researcher at Texas A&M